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Functional Beverages: Trends and Innovations in 2024

Борис Зальман
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Editor: Natan Grumel
Натан Грумель
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Functional drinks

Functional beverages are not just a trendy fad but a crucial part of modern diets aimed at enhancing health and well-being. Their popularity has significantly increased in recent years, and 2024 is no exception. These drinks promise not only to quench thirst but also to provide various health benefits.

Key Ingredients in Functional Beverages

Prebiotics and Probiotics: Gut Health Benefits

Prebiotics and probiotics are essential components of many functional beverages. Probiotics like Lactobacillus and Bifidobacterium help maintain a healthy gut flora. Prebiotics, such as inulin and oligofructose, serve as a nutritional base for probiotics, enhancing their effectiveness. Drinks containing these components aid in digestion, support the immune system, and promote overall gut health​.

Adaptogens: Enhancing Stress Resilience

Adaptogens such as ashwagandha, rhodiola, and ginseng are becoming increasingly popular in functional beverages. They help the body cope with stress, boost endurance, and improve cognitive functions. These plants have been used in traditional medicine for centuries and now find their place in modern drinks for health maintenance​.

Vitamins and Electrolytes: Supporting General Health and Hydration

Vitamins and electrolytes are important components of functional beverages, especially for those leading an active lifestyle. Drinks enriched with B vitamins, vitamin C, and electrolytes like sodium and potassium help maintain energy, improve hydration, and restore electrolyte balance after intense workouts​​.

Popular Types of Functional Beverages

Energy Drinks with Metabolic and Cognitive Boosters

Energy drinks with caffeine, taurine, and other stimulants have long been popular among people looking to increase productivity and endurance. New products include ingredients that not only provide an energy boost but also improve cognitive functions and metabolism. For example, drinks with L-carnitine and green tea extracts help speed up metabolism and promote fat burning​​.

Hydration Drinks with Electrolytes and Minerals

Hydration drinks enriched with electrolytes and minerals are essential for those who engage in sports. These drinks help quickly restore fluid and electrolyte levels in the body, which is especially important after intense physical exertion. Including ingredients like coconut water and aloe vera makes these drinks even more effective for maintaining optimal hydration levels​.

Immune Support Drinks

In the face of modern health challenges, drinks aimed at supporting the immune system are becoming increasingly popular. Such drinks often contain vitamin C, zinc, and plant extracts known for their immunomodulatory properties, such as echinacea and ginger. They help strengthen the immune system and reduce the risk of illness​​.

Emerging Trends

Non-Alcoholic Alternatives: From Spirits to Wines

The non-alcoholic beverage market continues to expand, offering more alternatives to traditional alcoholic drinks. Non-alcoholic wines, beers, and cocktails with added adaptogens and other functional ingredients allow enjoying beverages without alcohol while retaining health benefits. These products are especially popular among those who seek moderation in alcohol consumption without sacrificing the social aspects of drinking​​.

Plant-Based Waters: Coconut, Aloe, Cactus, and Watermelon Water

Plant-based waters, such as coconut, aloe vera, cactus, and watermelon water, are gaining popularity due to their unique hydration properties and beneficial ingredients. These drinks often contain natural electrolytes and vitamins, making them an excellent choice for those seeking natural ways to maintain hydration and improve health​​.

Personalized Beverages Based on Genetic Testing and Microbiome Analysis

Personalized beverages designed based on genetic testing and microbiome analysis are becoming a new trend in functional drinks. These products offer individualized solutions for improving health by considering the unique characteristics of each person’s body. For example, drinks developed based on the results of genetic predisposition tests to certain diseases may contain specific nutrients needed for the prevention of these diseases​​.

Successful Brands Examples

Overview of Brands Offering Innovative Functional Beverages

The functional beverage market features numerous brands offering innovative products. For instance, brands like Olipop, Remedy Organics, and Poppi create drinks with prebiotics, probiotics, and adaptogens that are not only tasty but also beneficial for health. These brands successfully attract consumers’ attention with unique formulations and a focus on gut health, metabolism, and the immune system​.

Key Products and Their Features

Some of the key products in the market include mushroom-infused drinks like Odyssey mushroom elixir, which enhance mental clarity, and collagen-infused drinks that support skin health. Energy drinks like Celsius help accelerate metabolism and promote fat burning. These products attract consumers looking to improve their health and productivity without using synthetic additives​.


The functional beverage market continues to evolve, offering consumers increasingly innovative solutions for maintaining health. In 2024, the popularity of drinks with prebiotics, probiotics, adaptogens, and other functional ingredients is expected to grow further. When choosing functional beverages, it’s important to pay attention to their composition and select products that meet your individual needs and preferences.

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About the author

Борис Зальман

Boris Zalman

Associate Professor, outstanding nutritionist and gastroenterologist. His professional activities focus on the study and treatment of gastrointestinal diseases, as well as the development of optimal dietary strategies to improve the health of patients. With a deep knowledge of gastroenterology and expertise in nutrition, Boris Zalman helps his patients achieve optimal nutritional status and provide reliable support in managing their gastrointestinal problems.
Опубликовано в Health

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